5 reasons to order a branded christmas game

These couple of weeks in the run up to December is always one of our busiest times as many of our corporate clients want to say thanks to staff, customers and suppliers with something a little more inspiring than an e-card featuring the management team drinking sherry in festive jumpers and Santa hats.

Here’s why you should you consider a branded Christmas game this year and why it’s not too late…

1. Engagement figures

Games offer a platform through which players can engage with brands, subtly providing useful reminders of their products and services, informing them of special offers and promotions and building brand awareness.

Our branded Christmas games regularly gain engagement figures of around 10 minutes on average. That’s pretty compelling when you consider the industry average of other rich media content like online banner ads or online video ads, is around 30 seconds at most.

So it’s really a great platform to capture your audience’s attention and promote your brand.

2. Brand personality

Some large corporations can often appear a little faceless or operate in an industry where communication is all sales growths and shareholder values. Sometimes it’s worth stepping out of the industry norms and doing something a little different to make you stand out. Adding a bit of fun to the brand persona and making your audience smile.

A fun game at Christmas time has worked brilliantly for one of our insurance broker clients Beazley, who have sent out a Christmas game to their customers every year for the last 7 years,  surprising their audience with something fun and different.

3. Reach

When embedding social sharing functionality, online games can fit perfectly within your wider social media strategy.

Making your online Christmas game easy to share will mean it can spread socially, generating wider reach and further awareness.

All of our white label games have social sharing functionality built in and have a leaderboard competition mechanic ready to go, which adds a competitive edge to your game and even more opportunity to promote your brand and help widen its social reach.

4. Cost effectiveness

HTML5 web based games are a cost effective option, our white label games are a fraction of the cost of developing a brand new engine, ranging from around £2k up to £12k. They’re playable on mobile, tablets and desktop computers, you don’t need to download from a store, and they’re accessible anywhere you have access to the internet.

As a consumer, there are no barriers to play and often it’s packaged with a benefit, or a competition to win a prize or brand based experience. As the owner of a brand it gives you a chance to engage with your current audience and gain some new ones in a way that is proven and fun.

5. It’s not too late…

With Christmas just around the corner, you might be thinking of a way to give your brand an extra boost, or you may want to include some engaging new content in a proposal to a client or want to send something more hard working and interactive than an e-card.

Well, we have a solution that could be ready in two weeks. Our custom Santa’s Rooftop Runner game, offers enough customisation to represent your brand, including adding your logo, your brand colours and copy, for £2k in 2 weeks.

So don’t forget to add a branded HTML5 Christmas game to your marketing wish list this season.

 

Tags: , , ,

DFDS Jack's Epic Adventure
Jack's Epic Adventure
Can Games Boost Marketing Campaigns?
Can games boost your marketing?
CKSK Coors Light Ice Cave Challenge
CKSK Coors Light Ice Cave Challenge
Can games increase footfall at your exhibition stand?
Increase footfall at your expo stand
White Label Conga Challenge
Conga Challenge
Every Second Counts Conga
Every Second Counts Conga
A Sackful of Christmas Games
A Sackful of Christmas Games
Melbourne Man
Melbourne Man
Beat the Beasts
Beat the Beasts
Santa's Rooftop Runner
Santa's Rooftop Runner
Win a Nintendo Classic Mini: NES
Competition Time!
White Label Rooftop Runner
Rooftop Runner
We do games, we love games, but why should you?
We do games, we love games, but why should you?
6 things to consider before commissioning a game.
6 things to consider before commissioning a game
Jack’s Quayside Kickabout
Quayside Kickabout
Beazley Conga Challenge
Beazley Conga
Jingle Jet
Jingle Jet
How much does a mobile game cost to develop?
How much do mobile games cost?
5 Things I Discovered While Writing 'Attack of the Tempus Fugitives!'
5 Things I Discovered While Writing 'Attack of the Tempus Fugitives!'
Game Developers Available For Hire.
Game Developers Available For Hire.
Attack of the Tempus Fugitives!
Attack of the Tempus Fugitives!
Maze Collector
Maze Collector
Farter Christmas
Farter Christmas
Farter Christmas: Origins
Farter Christmas: Origins
Dani's Castle - Hidden Treasures
Hidden Treasures
Fairly OddParents - Scary GodParents
Scary GodParents
New website, new beginnings with HTML5, HAXE & Unity
New beginnings with HTML5
Fishing With Percy
Fishing with Percy
The Marathon
The Marathon
Dealing with the DOM in HTML5 Games
Dealing with the HTML5 DOM

Comments

Be the first to comment on this post!

Add to the Comments

Submit