These couple of weeks in the run up to December is always one of our busiest times as many of our corporate clients want to say thanks to staff, customers and suppliers with something a little more inspiring than an e-card featuring the management team drinking sherry in festive jumpers and Santa hats.
Here’s why you should you consider a branded Christmas game this year and why it’s not too late…
1. Engagement figures
Games offer a platform through which players can engage with brands, subtly providing useful reminders of their products and services, informing them of special offers and promotions and building brand awareness.
Our branded Christmas games regularly gain engagement figures of around 10 minutes on average. That’s pretty compelling when you consider the industry average of other rich media content like online banner ads or online video ads, is around 30 seconds at most.
So it’s really a great platform to capture your audience’s attention and promote your brand.
2. Brand personality
Some large corporations can often appear a little faceless or operate in an industry where communication is all sales growths and shareholder values. Sometimes it’s worth stepping out of the industry norms and doing something a little different to make you stand out. Adding a bit of fun to the brand persona and making your audience smile.
A fun game at Christmas time has worked brilliantly for one of our insurance broker clients Beazley, who have sent out a Christmas game to their customers every year for the last 7 years, surprising their audience with something fun and different.
When embedding social sharing functionality, online games can fit perfectly within your wider social media strategy.
Making your online Christmas game easy to share will mean it can spread socially, generating wider reach and further awareness.
All of our white label games have social sharing functionality built in and have a leaderboard competition mechanic ready to go, which adds a competitive edge to your game and even more opportunity to promote your brand and help widen its social reach.
4. Cost effectiveness
HTML5 web based games are a cost effective option, our white label games are a fraction of the cost of developing a brand new engine, ranging from around £2k up to £12k. They’re playable on mobile, tablets and desktop computers, you don’t need to download from a store, and they’re accessible anywhere you have access to the internet.
As a consumer, there are no barriers to play and often it’s packaged with a benefit, or a competition to win a prize or brand based experience. As the owner of a brand it gives you a chance to engage with your current audience and gain some new ones in a way that is proven and fun.
5. It’s not too late…
With Christmas just around the corner, you might be thinking of a way to give your brand an extra boost, or you may want to include some engaging new content in a proposal to a client or want to send something more hard working and interactive than an e-card.
Well, we have a solution that could be ready in two weeks. Our custom Santa’s Rooftop Runner game, offers enough customisation to represent your brand, including adding your logo, your brand colours and copy, for £2k in 2 weeks.
So don’t forget to add a branded HTML5 Christmas game to your marketing wish list this season.