DIY Digital Marketing
I have a confession to make.
We’ve been writing and designing and re-designing and re-writing the “ALL NEW” Team Cooper website now for over a year. We’ve got ourselves in to what might technically be called a pickle. I’ve been working in digital media and web design for over 15 years. When it comes to digital media I feel know what I’m doing. I feel confident about representing a brand in digital form. This is what I do. So why I am I finding this so difficult?
The brief is simple. We need to reposition ourselves as our current website says we’re Flash Developers and while that is still true we’re also a lot of other things. We’ve changed. We’ve grown. We are working on three projects at the moment and two of them are HTML5 games. Our marketing needs to reflect that. This is what I do… why is it so hard? I have started to joke that we should just put up a picture of this post-it and leave it at that.
While I love the idea, Tim thinks the effect on our SEO wouldn’t be helpful. Plus it’s already been done, so we’re probably going to go down a more formal route. What the conversation did do was free up our thinking and helped us to realise that we’d boxed ourselves in a bit. I suspect that as soon as something stops being fun to make it tends to stop being a fun thing to use, look at or read.
So I’m putting my neck on the line and saying that there will be a new website for Team Cooper on-line in the next month… well, before Christmas. Definitely this year. Definitely.