DIY Digital Marketing

DIY Digital Marketing

Photo from Miranda July's website

I have a confession to make.

We’ve been writing and designing and re-designing and re-writing the “ALL NEW” Team Cooper website now for over a year. We’ve got ourselves in to what might technically be called a pickle. I’ve been working in digital media and web design for over 15 years. When it comes to digital media I feel know what I’m doing. I feel confident about representing a brand in digital form. This is what I do. So why I am I finding this so difficult?

The brief is simple. We need to reposition ourselves as our current website says we’re Flash Developers and while that is still true we’re also a lot of other things. We’ve changed. We’ve grown. We are working on three projects at the moment and two of them are HTML5 games. Our marketing needs to reflect that. This is what I do… why is it so hard? I have started to joke that we should just put up a picture of this post-it and leave it at that.

Post-it Websites are the way forward.

A twitter conversation about this led me to this glorious website in which an author of a book decided to write out her website on the top of her fridge and take photos of it a make that her website.

While I love the idea, Tim thinks the effect on our SEO wouldn’t be helpful. Plus it’s already been done, so we’re probably going to go down a more formal route. What the conversation did do was free up our thinking and helped us to realise that we’d boxed ourselves in a bit. I suspect that as soon as something stops being fun to make it tends to stop being a fun thing to use, look at or read.

So I’m putting my neck on the line and saying that there will be a new website for Team Cooper on-line in the next month… well, before Christmas. Definitely this year. Definitely.

 

 

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Comments

  1. Martin Wadlow - 23/07/2013 - 12:13

    Hey Team Cooper,

    It is always hard to re-design a website which is your own rather then doing it for client. If you want to do something like the link above you could do something similar but around the office and make certain objects interactive example: stationary, computer parts.

    Personally I think you should go with something interactive and like a game as such but make it easy to navigate around and not to confusing.

    I got some links if its off any help:
    http://www.ebizmba.com/articles/best-flash-sites
    http://www.hongkiat.com/blog/brilliant-beautiful-flash-websites/
    http://www.ebizmba.com/articles/best-html5-websites

    just have fun with the website and experiment with concepts and ideas throughout the office and keep up the good work.

    Martin

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