As you may have noticed, we finally got our new website live. Hoorah! It’s still not quite finished (we have some more plans for it in the future) but for the meantime it’s sorted. Locked down. Done.
It’s not been plain sailing though. As Em hinted at last month it’s been a surprisingly long process (We originally started planning a new site in early 2012!!!) and I think the reason it’s taken so long is because as well as re-designing the look and feel of the site, we’ve also had to re-invent ourselves.
When I first started out what was to become Team Cooper, I did it because I loved working with one particular technology and wanted to concentrate on that. That technology was Flash and for the years that followed, that strategy proved to work out quite well for us. Being a specialist studio with a clear USP meant that we attracted the kind of projects that we wanted to work on and we slowly grew from being just me working from the attic of our house to having eight full time members of staff. And despite Steve Jobs infamous blog post back several years ago and Adobe’s poorly handled PR after their announcement of dropping mobile browser support, business for us continued on in much the same ways as usual.
That was until Christmas last year, when it seems a sizable chunk of consumers had tablet shaped gifts waiting for them on Christmas morning. The effect of which was a noticeable change in many of our clients website visitor stats. Not a big hike, but enough for many to re-think how they deliver their online content.
And so we moved on. Diversifying, investigating and working with a variety of new technologies like HTML5, HAXE & Unity. Which along with our good old friends Flash, PHP & MySQL have meant we’ve built Facebook games to help save the Ash tree, mobile HTML5 games for children with special education needs and iPhone/Android apps to support brand marketing campaigns. We even got nominated for a BAFTA!
But while we were working with exciting new technology and targeting new platforms, we weren’t doing a terribly good job of telling anybody about this. Our old website presented us as Flash specialists but we needed something new to show that we’re doing so much more than that now. What I struggled with was the question of “If we’re not a purely Flash based agency any more, what are we? What’s our specialism now? Our USP?”. We’re not strictly a games company and we’re not really a digital agency, we’re somewhere in-between.
After much chin stroking, sighing and eating of biscuits it occurred to me that what we’ve got really good at is providing fun ways for organisations to engage with their audience. Long gone are the days of a lone developer concentrating on one technology. We’re a team of digital folk who love making entertaining content. For clients, with other agencies, and occasionally just for ourselves. We make digital amusements. We’re a Digital Amusements Agency.
So with that in mind, I proudly present to you our new website. Hopefully it properly reflects where we’ve come from and where we are right now. But more importantly it should be the ideal place to show off future projects whether they’re built in Flash, HTML5, Unity or C++; for desktop, mobile or something else.
The future’s looking fun!