Speedo Sculpture
We were contacted by Sheffield digital agency Quba to work with them on a microsite project. The site promotes Speedo Sculpture, a new swimsuit range that’s more tailored to body size than standard suits. Quba managed the project and provided design and creative direction, Team Cooper supplied the Flash coding. Speedo supplied the state-of-the-art swimwear.
I know you want to see the site, but first, you have to read this technical bit, because it’s really impressive. You see, the site had to be modular, needed to be tracked by Google, and had to easily convert to other languages at a later date. Team Cooper built the site to be entirely XML-driven, so everything from the order of the menu items to the wording in the product descriptions could be changed using a basic text editor. We also added deep linking and Google analytics, so not only could Speedo track which pages were being viewed, but they could easily direct people to a specific page within the site. Clever eh?
Oh go on then, have a look at the site here.
Back View it here.
