34SP.com are frequent faces when it comes to WordCamp events. As they specialise in web hosting, servers and domain names, this global WordPress conference is a key event on their marketing calendar and a perfect opportunity to get in front of their audience.
The pressure’s on
With the first WordCamp of 2018 right around the corner, 34SP.com had no concrete stand theme in mind and with the dual pressures of budget and deadline looming overhead, the team were in search of inspiration to make their space the go to stand!
Having seen games in action at previous events, they were pretty taken with the idea and knew it would be a fun and playful way to connect with delegates. But having never hosted a branded game before it seemed like a monstrous task, and they didn’t really know where to start.
When stars (or snowdrifts) align
It was Prolific North Live, Manchester, in the midst of March’s Snowmageddon, when 34SP.com’s Dan and Simon stumbled across a small, brightly coloured stand with a big ole’ arcade machine.
‘We’d gone around other stands which were pitching VR and more modern games and found it wasn’t really our speed. Then we came across the Team Cooper stand and the arcade cabinet really drew us in’.
Dan and Simon had been drawn to our stand like Pac-Man to cherries in the exact same way they were hoping lasso people at WordCamp. Putting a branded arcade machine as the foundation to their stand, the puzzle pieces started to fit together and their 80’s-theme stand was born.
They played, we chatted, and over the coming weeks we helped guide them through the whole process – from choosing an engine to tailoring their game, setting up the arcade machine and offering advice on scoring and prizes to get the best results.
Drawing a crowd
‘We wanted something to drive footfall, this 100% worked. The arcade machine was eye-catching and worked really well at grabbing people’s attention, drawing them in to have a play and stick around for a chat […] We had someone playing on the arcade machine pretty much at all times[…] The game was great fun to play and acted as a superb icebreaker, bringing conference attendees to our stand that otherwise, we may not have had the chance to speak to”
But the arcade machine did more than just entertain individuals, it also drew a crowd.
‘As a kid who grew up in 80’s game arcades that was a really good feeling, seeing a crowd gathering around a machine to watch as someone was doing really well’.
The icing on the cake? It really helped create a buzz around the stand to the point that a number of competitors came over to ask about the machine and have a little play on the WordCamp Conga. ‘There was some definite stand envy which is always a good feeling’. It is indeed Simon, it is indeed!
Thanks to Daniel Foster, MD and Simon Foster 34SP.com’s creative lead for sharing their experience with us!