Beazley Express Delivery Christmas Game

The Brief

When it comes to filling the virtual stockings of their brokers, specialist insurance company Beazley has developed a Christmas tradition of sending out fun and engaging games in place of e-cards. Year on year, these games have been well received by their recipients and Beazley have trusted us to help them keep this tradition going.

To end 2017 with something novel, the team worked with Beazley to deliver a festive version of a brand new engine.

The Game

The hero of our game sees a broker going above and beyond his festive duties by braving the snow on Christmas Eve to deliver as many policies as possible to the inhabitants of a Winter Wonderland.

Sent out to a core list of brokers, players would help the character navigate ice skating penguins, floating logs and sleigh-riding bears and beavers, whilst posting policies to the businesses nestled in between decorated trees and mounds of snow. All the while the screen was steadily scrolling behind them, meaning players had to keep hurrying forwards or risk being pushed off screen and turned into a magical puff of smoke!

With a prize of a charitable donation, Beazley really were in giving spirits as they rolled the game out to their French-speaking colleagues in Canada too.

The Results   

The game went down really well with 5,024 unique players engaging with the game for an average of 12 and a half minutes each. Every player came back to play the game an average of 7 times showing that helping their fellow broker get his policies delivered on time was as enjoyable as it was noble!

Beazley Express Delivery

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