DFDS's Event Stand Capital Conga HTML5 Game

Following on from the success of the Capital Conga Game, Ferry Operator DFDS wanted to take it on the road to help boost engagement at Port of Dover’s White Cliffs Christmas event.

The Brief

As DFDS would be taking up post at the event during weekends from November 25th to January 1st, they wanted a version of the Conga that could sit separately from the main game to track the results. After setting up a version of the game on its own unique, event URL, tweaking the copy and adjusting the difficulty to suit a show environment, DFDS had a Capital Conga ready to take on the Festival!

The event itself had limited WiFi therefore it was important we had a solution to keep the game running if connectivity became an issue.

The Game

The game takes place in the lively port of Amsterdam, one of DFDS’s main destinations. Players take control of the Ferry Captain on a mission to collect DFDS staff and passengers scattered around a decidedly Dutch market, weaving in and out of bicycle racks and colourful stalls selling everything from bloemen to stroopwafels! Players had to collect as many passengers within the time limit without bumping into obstacles, including their own conga line.

To ensure the game kept running even if the WiFi dropped out, we removed the original game’s leaderboard and DFDS pre-downloaded the game ahead of the event so the game could be accessed regardless of connectivity.

The simpler game objective was perfect for engaging attendees at the stand and allowed for quick turn around of players. With no leaderboard in the game, each player who exceeded the target was awarded a branded stand giveaway. Thanks to this immediate reward for play, the game helped bolster positive brand experience in those already engaging with the DFDS stand.

The Results

The game has seen just over 2,030 plays over the course of the event and according to DFDS ‘has been received very well, especially by children’ showing the game to be a great way to engage the little ones whilst the adults discuss the DFDS offering.

What the client said

The event was aimed at families so the game definitely helped as the children were drawn in to our stand by watching other children play or seeing the game on the linked TV. While the children played we then had time to chat to the parents. ”

“The game is quick and responsive and [the solution for the intermittent Wifi] made it so easy for us. We had different staff manning our stand so it was quick and easy to explain the set up to everyone.”

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