Our agency client Techdept approached us with a brief to provide a game for their client ICAP, a leading markets operator. Every year ICAP run a high profile worldwide charity day event, where all of the revenues and commissions from their offices around the world go to charity. This year they raised a whopping £8.2million and we feel privileged to have been a small part of that achievement.
Techdept developed the Every Second Counts campaign to promote the charity day, and get staff across the world excited and motivated about the event. Competitive games have worked well for this audience in the past so the core Conga engine seemed to fit the bill perfectly, with its party atmosphere and fancy dress theme!
Using the core engine, Techdept commissioned custom illustration to reflect the ICAP offices with large desks, stock broker phones and screens including reference to the core campaign messaging throughout to seamlessly fit in with the wider campaign.
City brokers are a competitive lot and to make the game as engaging as possible the brief included a custom built worldwide leaderboard alongside a top scoring office leaderboard, to instantly see which office and country was coming out on top!
The results are among the best we’ve seen with overall engagement figures topping 16 minutes and on average each player replayed the game 15 times. Told you they were competitive!