Football fever hit Europe this summer and to celebrate the 2016 UEFA European Championships our client DFDS Seaways, wanted a fun, competitive game, where their friendly feathered mascot, Jack the Pirate, could show off his football prowess.
What we did
After some brainstorming here at Team Cooper HQ we presented some initial concepts , wireframes and art direction for a target practice game based on a quayside. Once it was approved we set to building it and 6 weeks later we had the finished article ready for our hosting servers.
The aim of the game is to hit the moving targets by releasing the football with a power bar. The more you hit, the higher your score. To make it just that little bit more competitive, players needed 1,000 points to get on the leaderboard to be in with a chance of winning some great weekly prizes including official Euro 2016 Footballs, a mini cruise holiday and a Playstation 4.
Jack’s Quayside Kickabout was live for the duration of the football tournament and was played a total of 74,816 times. Players spent an average of just over 7 minutes playing the game in each session.