Insurance brokers Beazley haven’t sent ordinary Christmas cards the past few years. Instead they’ve worked with Team Cooper to give their customers a fun festive treat. And they’ve chosen us in consecutive years because our games have delivered a big audience response.
What we did
Pick-up-and-play fun with competitive online leaderboards, came the brief from Beazley. So that’s what we created with Jingle Jet. We made sure almost everyone could play the game, whether on mobile devices or older desktop browsers. And we hosted it for the duration of their Christmas campaign, too.
The project took advantage of our white label games service, to give Beazley all the features they wanted in one cost-effective solution. The service offers customised versions of proven games, to reduce development time while still including analytics, social sharing, cross-platform play and more.
One smooth sleigh ride
Another advantage of our white label service is fewer surprises during development. After consulting with Beazley via phone and Basecamp to understand their artwork preferences, we got to work. And having built lots of games of similar scope, our team had Jingle Jet ready for launch in a brisk four weeks.
Thousands of players
Jingle Jet was played by people in 38 countries during the four-week campaign. With UK players playing for more than 10 minutes on average.