As part of Terrence Higgins Trust‘s latest campaign in association with the Department of Health and CHAPS, we devised a Facebook game of bouncing beds and scoring to promote the message of visiting sexual health clinics more regularly.
In Man Up! you are challenged to use beds to bounce upwards for as long as you can, gaining more points the higher you go – but your score is only safely yours when you’ve bounced your way to one of the clinics throughout the game and banked your progress. There are added distractions along the way such as bugs trying to knock you down, plus a number of handsome fellahs who it’s up to you if you interact with!
Man Up! was a hugely enjoyable project to develop, pushing us to balance the campaign’s aims with fun, addictive game play that would encourage players to challenge friends, share their scores and help spread the message. So why not choose a player, hop onto one of those beds and see how far you can go?
Client: Terrence Higgins Trust