North West based Huddle Media, got in touch with a brief to commission the first ever game for enriched milk brand, Nurishment as part of their wider social media campaign #oldskoolnewcool.
They opted for a re-skinned version of our runner engine, perfect for engaging their audience, with a customised main character, bespoke graphics and collectables to fit seamlessly with their retro campaign.
The player controls a cute animated can of Nurishment, that makes its way through a factory jumping from conveyor belt to conveyor belt, at various heights and speeds, while trying to collect the enriched vitamins but avoiding the retro items, such as Rubix cubes, boom boxes and cassette tapes!
Score over a 1,000 points and you’re on the leaderboard and in with a chance to win a highly sought after SNES Classic! *Swoon.
Gamers and Footballers
The game was taken to EGX at the NEC and PlayExpo in Manchester, two of the UK’s largest gaming exhibitions, it enticed delegates to the Nurishment stand to play the game and win instant prizes.
Plus, Nurishment’s first brand ambassador, international footballer, Daniel Sturridge was also part of the campaign, as he challenged his social followers and the Nurishment audience to knock him off the leaderboard. Have a go and see if you can beat his score.
What the client said
“The game has been a great engagement tool and the perfect way to bring our #oldskoolnewcool campaign for Nurishment to life, the audience and Daniel Sturridge have loved it!”